Your law firm most likely already has a website so that you can let others know about your law firm and potentially bring in leads. If you haven't been getting all of the leads that you were hoping for, however, you could be wondering if there are any extra steps that you can take. These are three ways that you can help increase the number of leads that you generate from your site.
1. Work With an Online Marketing Company
First of all, if you have never considered working with an online marketing firm, you might want to think about doing so. There are online marketing companies out there that specialize in working with people in the legal industry and who know how to get results, such as by working on boosting your search engine rankings, helping with a pay-per-click advertising campaign, and other strategies. You can check out one example at http://www.therainmakerinstitute.com.
2. Offer Multiple Options for Contacting Your Law Office
The easier that it is for people to contact your office, the more likely they might be to take the next step and call to set up a consultation. Along with ensuring that your law firm's phone number is easy to find on all of the pages of your website, you may want to offer additional options for contact, such as for those who aren't able to call at the time or for those who come across your website outside of your law firm's regular business hours. For example, you can include a contact form and your email address to make it easier for people to contact you to find out more about your services or to set up a consultation.
3. Provide Helpful Information
If your law firm is able to provide helpful information on your website, such as articles and blog posts about the types of law services that you offer, people might find that they can trust your firm. If they are able to find helpful information on your site, they might think that your firm really knows what it's doing, and they might just choose you for legal representation rather than your competitors. Therefore, it can be worth it to put some time into writing some helpful content for your site.
As you can probably see, there are a few different ways that you can work on increasing leads from your law firm website. If you follow these tips, you might find that you will bring in more clients than you thought you would.