How Do You Optimize A Website For Search?

Business and messaging on the internet are highly competitive tasks. It may seem impossible to cut through the noise to connect with an audience. One way to improve your odds, though, is search engine optimization. If you are wondering how SEO works, here is a general look at four common techniques.

Content Quality

Search engines want their users to find quality content. To that end, search engines tend to favor websites that employ relevant topics and solid grammar. From the search engine's perspective, these are signals of quality.

Your goal is to write content that provides value to the reader. Suppose a family law firm wants to attract clients using its website. It would create valuable content covering topics in its field, such as divorce and child custody. When people look for information on those topics, search engines will refer them to high-quality content that delivers the most relevant answers.

Responsive Design

A website should look good on a wide range of devices. Search engines refer to the user's screen as their viewport. Whether the site looks good or bad in the viewport matters, especially when it comes to mobile search results. Search engines want to send users to sites that work well and look readable in their viewports. A responsive web design is one that resizes itself automatically to maximize content quality on any screen.


Many businesses have limited geographic coverage. Consequently, they want to localize their content as much as possible. If a restaurant has three locations, for example, it wants to ensure that its website content connects with those places.

Localizing content can include using language and phrases that are unique to the region, too. Small bits of local slang and color can tell a search engine bot that your company has a strong connection to the area.

Website Speed

SEO services providers also want to see that every web page on their clients' sites will load as quickly as possible. Search engines don't want to drop people into pages that make them wait. Especially in the age of high-speed cable internet and 5G cell service, people expect pages to load almost instantaneously.

To this end, an SEO services firm will try to trim anything that might slow your site down. If it's loading content in one large block, they'll move to a more asynchronous model. Similarly, they'll unplug any plug-ins that might hold the site back.