Include These Four Must-Have Features In Your Website's Design

Developing a good website is critical to many organizations. Website design, though, can present some challenges. If you're preparing to work with a website design services firm like The King Group on a new site or a redesign, you will want to include the following four must-have features. Responsive Design A sizeable portion of the public now uses websites on non-standard screens. Worse, the screens come in all shapes and sizes because they're attached to everything from phones and tablets to fridges and cars. [Read More]

5 SEO Tasks To Prioritize For Measurable Results

Are you tired of paying for traffic? It is time to prioritize Search Engine Optimization (SEO). The first reason is that SEO can help you attract more visitors to your website. The second reason is that SEO can help you improve your website's ranking on search engines. The third reason is that SEO can help you generate more leads and sales. If you want to improve your website's visibility, increase your online revenue, and have lasting results, you must focus on SEO. [Read More]

3 Reasons To Consider Pay-Per-Click Services

Budgeting for digital marketing can be quite challenging because there is always one more online marketing technique you should include in your brand promotion strategy. Business owners can't seem to find advertising avenues that offer exceptional results without messing up their budgets.  Well, how about signing up for a pay-per-click service? If your main goal is to increase organic traffic to your business website, pay-per-click advertising is a must-try. Continue reading to find out how it works. [Read More]

What You Should Expect To Discover By Surveying Consumers For Insights

One of the most critical marketing tools is the consumer insights survey. This is a questionnaire that tries to elicit answers about how consumers feel toward products, services, brands, and organizations. If you're planning to work with a consumer insights firm to track some of these questions, you might wonder what you ought to expect. Here are 5 major items that often come from surveys of consumers. Answers to Why Questions [Read More]